OUR CASES
ISSUE

The client, a world leading ag-tech company, operated in China for many years and had an established government affairs team. However, the company’s sales & marketing, legal, finance, regulatory and other functions need to improve their government engagement and communications capability. The client asked DaoHe to provide a customized government affairs training to the heads of its major functions in China.

WHAT WE DID

Based on an in-depth analysis of the client’s business model and engagement needs, DaoHe designed a full-day training that integrated presentation on government structure and policy landscape with case sharing and role-play practices. The training was highly valued by all the participants who commented that the training greatly improved their willingness and skills to communicate with government stakeholders. Another outcome of the training was that the client’s government affairs team received stronger support from other functions.

ISSUE

A global leading food company witnessed fast growth in China and built a diversified product lines and a large customer base. Understanding that food industry is a high crisis sector and food safety involves sensitive issues, the company asked DaoHe to provide a crisis management training to its Chinese management team, with the aim to enhance their crisis awareness and crisis management capability and pave the way to establish a full crisis management mechanism.

WHAT WE DID

Leveraging its extensive experience in managing real-time crises for many foreign companies operating in China, DaoHe custom-designed the training by integrating international crisis management methodology with in-depth analysis of classic crisis cases. The training helped the client’s management understand the importance of crisis management, learn the unique crisis context challenging foreign food companies in China, and grasp basic approach and skills of crisis management. The company’s later crisis management performance proved that the training effectively enhanced the coordination among different functions in crisis time and greatly improved the efficiency in crisis response.

ISSUE

China CEO and media spokesperson of multinational companies serve as the window of the company to communicate with Chinese media, the public and other stakeholders. In time of crisis, they play a critical role in protecting corporate reputation. A multinational company client asked DaoHe to provide media spokesperson training to its China CEO and designated spokesperson in time of crisis as part of the company’s efforts to improve its crisis preparedness and crisis management capability.

WHAT WE DID

Based on thorough analysis of the client’s industry, business, related media focus as well as the background of the CEO and spokesperson, DaoHe custom-designed a media spokesperson training session to help them understand China’s unique media environment and grasp practical media communication skills. With custom-designed on-camera role-play scenarios, they practiced how to stay on messages in time of crisis and communicate confidently and effectively.

PROFESSIONAL TRAININGS
  • Government Affairs Training
  • Crisis Management Training
  • Media Spokesperson Training
  • Customized Training
OUR CASES
  • Daohe Experience In Crisis Management

    Food safety: A world leading food company (client) was sued by its Chinese customer, who alleged that the raw materials provided by the client was deficient and led to serious food safety problems in its final products. The client was facing investigation by the government.

  • Divestment: Due to regulatory changes, the R&D operation of a global leading company was facing the risk of being shut down by the HQs due to policy compliance risk. However, if the company really shut down the R&D operation, it may lose the trust and confidence from key government stakeholders.

  • Double standards: A global leader in healthcare was criticized by name in a leading national media on its front page. The article questioned the company’s practice of "double standards" against Chinese patients and consumers in its product recalls and accused the company of “discriminating the Chinese”. The report was soon picked up by all sorts of media and quickly led to a crisis for the company.

  • Government investigation – compliance: After the GSK bribery scandal, another famous pharmaceutical company was facing Chinese government’s compliance investigation on its sales activities.

  • Government investigation – antitrust: A foreign infant formula company was investigated for alleged price-fixing practice.

  • Whistle-blowing: A former senior executive of a leading consumer-goods company threatened to expose the company’s non-compliance behaviors.

  • Litigation disputes: A multinational company was embroiled in a series of lawsuits with counterfeit product manufacturer and relevant government agency over a trademark dispute, drawing widespread attention from media.

  • Government Affairs Training

    The client, a world leading ag-tech company, operated in China for many years and had an established government affairs team. However, the company’s sales & marketing, legal, finance, regulatory and other functions need to improve their government engagement and communications capability. The client asked DaoHe to provide a customized government affairs training to the heads of its major functions in China.

    Based on an in-depth analysis of the client’s business model and engagement needs, DaoHe designed a full-day training that integrated presentation on government structure and policy landscape with case sharing and role-play practices. The training was highly valued by all the participants who commented that the training greatly improved their willingness and skills to communicate with government stakeholders. Another outcome of the training was that the client’s government affairs team received stronger support from other functions.

  • Crisis Management Training

    A global leading food company witnessed fast growth in China and built a diversified product lines and a large customer base. Understanding that food industry is a high crisis sector and food safety involves sensitive issues, the company asked DaoHe to provide a crisis management training to its Chinese management team, with the aim to enhance their crisis awareness and crisis management capability and pave the way to establish a full crisis management mechanism.

    Leveraging its extensive experience in managing real-time crises for many foreign companies operating in China, DaoHe custom-designed the training by integrating international crisis management methodology with in-depth analysis of classic crisis cases. The training helped the client’s management understand the importance of crisis management, learn the unique crisis context challenging foreign food companies in China, and grasp basic approach and skills of crisis management. The company’s later crisis management performance proved that the training effectively enhanced the coordination among different functions in crisis time and greatly improved the efficiency in crisis response.

  • Media Spokesperson Training

    China CEO and media spokesperson of multinational companies serve as the window of the company to communicate with Chinese media, the public and other stakeholders. In time of crisis, they play a critical role in protecting corporate reputation. A multinational company client asked DaoHe to provide media spokesperson training to its China CEO and designated spokesperson in time of crisis as part of the company’s efforts to improve its crisis preparedness and crisis management capability.

    Based on thorough analysis of the client’s industry, business, related media focus as well as the background of the CEO and spokesperson, DaoHe custom-designed a media spokesperson training session to help them understand China’s unique media environment and grasp practical media communication skills. With custom-designed on-camera role-play scenarios, they practiced how to stay on messages in time of crisis and communicate confidently and effectively.