OUR CASES
  • Food safety: A world leading food company (client) was sued by its Chinese customer, who alleged that the raw materials provided by the client was deficient and led to serious food safety problems in its final products. The client was facing investigation by the government.

  • Divestment: Due to regulatory changes, the R&D operation of a global leading company was facing the risk of being shut down by the HQs due to policy compliance risk. However, if the company really shut down the R&D operation, it may lose the trust and confidence from key government stakeholders.

  • Double standards: A global leader in healthcare was criticized by name in a leading national media on its front page. The article questioned the company’s practice of "double standards" against Chinese patients and consumers in its product recalls and accused the company of “discriminating the Chinese”. The report was soon picked up by all sorts of media and quickly led to a crisis for the company.

  • Government investigation – compliance: After the GSK bribery scandal, another famous pharmaceutical company was facing Chinese government’s compliance investigation on its sales activities.

  • Government investigation – antitrust: A foreign infant formula company was investigated for alleged price-fixing practice.

  • Whistle-blowing: A former senior executive of a leading consumer-goods company threatened to expose the company’s non-compliance behaviors.

  • Litigation disputes: A multinational company was embroiled in a series of lawsuits with counterfeit product manufacturer and relevant government agency over a trademark dispute, drawing widespread attention from media.

ISSUE

The client is a global leading medical device company which has built strong brand and customer loyalty in China since the 1980s. Meanwhile, in the past decade, the company had also experienced numerous high-profile crises in China, which negatively affected its corporate image and government stakeholder relationship.

WHAT WE DID

The client invited DaoHe to evaluate the company’s crisis preparedness and crisis management capability and develop a comprehensive crisis preparedness program for all its operations in China. The new crisis preparedness system was highly valued by different functions, and helped the company resolved a series of issues that could have evolved into crises without the effective crisis preparedness system.

Based on insights learned from the project, DaoHe also helped the client improve its relations with stakeholders, which provides a good external environment for the company from both business and crisis management perspective.

ISSUE

A world leading food company (client) was sued by its Chinese customer, who alleged that the raw materials provided by the client was deficient and led to serious food safety problems in its final products.

WHAT WE DID

During the litigation process, DaoHe conducted detailed scenario planning analysis for the company, developed a comprehensive plan for internal and external communication, and prepared a whole set of communication materials that effectively helped the company protect its reputation.

ISSUE

A leading B2B multinational had operated in China for many years and had not gone through major crisis. The company did not have crisis management procedure, and its management and business teams lacked awareness and understanding of crisis prevention or crisis management. However, as the government strengthened supervision over the industry and a major customer was already hit with a big crisis, the company decided to improve its crisis management capability.

WHAT WE DID

Based on thorough understanding of the company’s business model and analysis of potential risks from external environment, DaoHe developed a customized Crisis Management Manual and established cross-functional Crisis Management Team for the client. DaoHe also provided crisis trainings to the company’s executive committee and conducted real-time crisis simulations.

When the company was faced with risks and potential crisis at later stage, the Crisis Management Team was able to identify and capture the early warning sign of the risk and conduct crisis communication with various stakeholders so as to minimize the negative impact and protect the company’s reputation.

CRISIS MANAGEMENT
  • Crisis Communication
  • 24/7 Crisis Management
  • Crisis Preparedness
  • Crisis Simulation
  • Crisis Manual & Process
  • Litigation Communication
  • Media Monitoring & Analysis
OUR CASES
  • Daohe Experience In Crisis Management

    Food safety: A world leading food company (client) was sued by its Chinese customer, who alleged that the raw materials provided by the client was deficient and led to serious food safety problems in its final products. The client was facing investigation by the government.

  • Divestment: Due to regulatory changes, the R&D operation of a global leading company was facing the risk of being shut down by the HQs due to policy compliance risk. However, if the company really shut down the R&D operation, it may lose the trust and confidence from key government stakeholders.

  • Double standards: A global leader in healthcare was criticized by name in a leading national media on its front page. The article questioned the company’s practice of "double standards" against Chinese patients and consumers in its product recalls and accused the company of “discriminating the Chinese”. The report was soon picked up by all sorts of media and quickly led to a crisis for the company.

  • Government investigation – compliance: After the GSK bribery scandal, another famous pharmaceutical company was facing Chinese government’s compliance investigation on its sales activities.

  • Government investigation – antitrust: A foreign infant formula company was investigated for alleged price-fixing practice.

  • Whistle-blowing: A former senior executive of a leading consumer-goods company threatened to expose the company’s non-compliance behaviors.

  • Litigation disputes: A multinational company was embroiled in a series of lawsuits with counterfeit product manufacturer and relevant government agency over a trademark dispute, drawing widespread attention from media.

  • Crisis Preparedness Mechanism Building

    The client is a global leading medical device company which has built strong brand and customer loyalty in China since the 1980s. Meanwhile, in the past decade, the company had also experienced numerous high-profile crises in China, which negatively affected its corporate image and government stakeholder relationship.

    The client invited DaoHe to evaluate the company’s crisis preparedness and crisis management capability and develop a comprehensive crisis preparedness program for all its operations in China. The new crisis preparedness system was highly valued by different functions, and helped the company resolved a series of issues that could have evolved into crises without the effective crisis preparedness system.

    Based on insights learned from the project, DaoHe also helped the client improve its relations with stakeholders, which provides a good external environment for the company from both business and crisis management perspective.

  • Litigation Communication

    A world leading food company (client) was sued by its Chinese customer, who alleged that the raw materials provided by the client was deficient and led to serious food safety problems in its final products.

    During the litigation process, DaoHe conducted detailed scenario planning analysis for the company, developed a comprehensive plan for internal and external communication, and prepared a whole set of communication materials that effectively helped the company protect its reputation.

  • Crisis Manual & Crisis ProtocalProcess Development

    A leading B2B multinational had operated in China for many years and had not gone through major crisis. The company did not have crisis management procedure, and its management and business teams lacked awareness and understanding of crisis prevention or crisis management. However, as the government strengthened supervision over the industry and a major customer was already hit with a big crisis, the company decided to improve its crisis management capability.

    Based on thorough understanding of the company’s business model and analysis of potential risks from external environment, DaoHe developed a customized Crisis Management Manual and established cross-functional Crisis Management Team for the client. DaoHe also provided crisis trainings to the company’s executive committee and conducted real-time crisis simulations.

    When the company was faced with risks and potential crisis at later stage, the Crisis Management Team was able to identify and capture the early warning sign of the risk and conduct crisis communication with various stakeholders so as to minimize the negative impact and protect the company’s reputation.