On December 22, 2017, at the invitation of the School of English and International Studies (SEIS) of Beijing Foreign Studies University (BFSU), Jane Zhang delivered a lecture titled "The Wise Observes the Trend and the Winner Leverages It" at BFSU’s library, sharing her insights on the strategic role of government affairs in multinational companies’ success in China. Mr. Lu Xing, Party Secretary of SEIS, hosted the session, and students from SEIS, Graduated School of Translation and Interpretation (GSTI) and International Business School (IBS) attended the lecture.
Starting with interesting stories on how “lobbying” as a profession originated in the UK, Jane reviewed the history and development of multinational companies’ government affairs in China against the backdrop of China’s reform and opening up in the past forty years. Through in-depth analysis of some well-known cases that DaoHe handled, Jane elaborated for the students the critical role of government affairs in helping multinational companies navigate China’s unique political and policy systems and resolve issues, covering various aspects such as strategy, tactics, mindset and actual practice, etc. The lecture not only helped students learn basic concepts of policy interpretation and government affairs, but also understand how policy consulting could help companies gain insights on the macro trend and leverage it in achieving sustainable success.
In the Q&A session, students interacted with the DaoHe team with great interest, asking questions covering multinational companies’ operations in China, career planning, personal growth, etc. Jane shared her own experience as a diplomat, an executive and a leading consultant, and provided vivid and detailed answers to the questions. Jane encouraged students to utilize their advantages as foreign language major students in cross cultural communication and explore the field of public policy and government affairs. The lecture received enthusiastic response from participants. Some students from graduation class expressed strong interest in exploring opportunities to join the DaoHe team.
On the behalf of SEIS, Mr. Lu expressed his sincere gratitude to DaoHe team for the lecture. He announced that SEIS would like to enter into collaboration with DaoHe and have the firm become a practice base for students of SEIS. Through systematic internship arrangement, the school would send selected students with interests in consulting to the firm. DaoHe greatly appreciated the opportunity and hope to seek long-term and in-depth cooperation with SEIS.